Short Brief: A Disability Inclusion and HR Consulting Company, Human Factor is the pioneer of redefining DE&I and DE&J in India - a concept first of its kind in the country.

Social Communication: The first step was to set a solid foundation for the brand’s communication by building an exclusive set of vocabulary, tonality and temperature that aligned with the brand’s identity. Professional, Sincere and Wise were the main attributes imported into all social communication. Throughout the process of maintaining social media, we thoroughly safeguarded the identity of Human Factor as a brand, ensuring that each post, and each interaction, resonated with their core values and beliefs. Various formats such as newsletters, reels, tweets and statics were adopted. The most notable IP being #AnAbleMindDeservesMore, where we talked about the lesser-heard superheroes in the disability area. 

Website: Throughout the website development process, our team remained dedicated to upholding the fundamental principles and identity of the brand. With a strong focus on disability inclusion and HR consulting, we carefully created every design element and feature to resonate with the brand’s core values. An essential aspect of our approach was to prioritise accessibility for all users. Recognizing the importance of ensuring equal access to information, we implemented design choices that improved usability for individuals with diverse needs. This involved maintaining a clean, minimalistic layout and adopting straightforward navigation pathways to facilitate seamless consumption of content.

Print Assets: The project involved the creation of promotional aid assets, specifically brochures and business cards, aimed at strengthening the brand's visual identity. Each step in the design process was carefully executed to ensure that every aspect, including colour schemes and typography, adhered to the brand's established guidelines. By minutely selecting design elements, the integrity and coherence of the brand identity were preserved across all promotional materials.