Short Brief: A one-of-a-kind fintech startup, passionate about transforming the way people invest, IFSH makes sure your financial freedom is simple, secure and goal-centric.

Brand communication: The objective was to promote the 'Invest in India' ideology while educating users about goal-based financial planning using Index Funds as a secure investment method. To achieve this, we created comms for the brand emphasising financial literacy and the efficacy of Index Funds, where the narrative of #SahiHai was employed to support the message of financial prudence. Overall, Index Funds Sahi Hai successfully established itself as a trusted authority in financial planning while promoting the importance of goal-based investing.

Website content: In developing the interactive website content for Index Funds Sahi Hai, we welcomed a strategic philosophy centred on the notion of "Less is More." This approach was taken by a rigorous research process aimed at capturing the spirit of the brand's identity and positioning within the competitive landscape of the financial technology sector. By focusing on essential content and design elements, we ensured that the website effectively communicated the client's unique value proposition, fruitful solutions, and commitment to excellence in financial services.