Short Brief: A purpose-driven startup offering life-altering experiences to those who seek their true calling, Soul Tales aims at Inner healing, self-evolution and emotional growth.

Branding: The branding project for Soul Tales was a fascinating journey, marked by its inspirational and enlightening nature. From conceptualising the logo to defining the brand's colour scheme, the process was not merely a linear progression but rather a profound exploration. The logo, in particular, was in detail designed to encapsulate the spirit of Soul Tales, drawing inspiration from the wisdom and serenity associated with a Sage. In parallel, the selection of the brand colours was a deliberate decision aimed at reinforcing Soul Tales' beliefs and values. A warm colour palette was chosen to evoke feelings of energy, warmth, and enthusiasm, mirroring the brand's commitment to creating uplifting and engaging experiences for its audiences.

Website: The objective of our engagement with Soul Tales' website was to faithfully reflect the heart and idea of the brand across all digital touchpoints. Every aspect of the website, from the user interface design to the underlying code, was in detail developed to align with the brand's core values and identity. Our focus extended beyond mere aesthetics with this one, where we aimed to create intuitive user experiences for all and compelling content that would resonate with the target audience. Furthermore, we prioritised compatibility and responsiveness, ensuring seamless performance across various devices and platforms.

Social Media: In overseeing the Social Media Management for Soul Tales, our primary mission for the brand was to promote and communicate its groundbreaking vision of reimagining travel. Each piece of content, precisely curated, was designed with the explicit goal of striking a chord with the target audience and forging meaningful connections. By implementing interactive strategies and promoting mass engagement, we transformed their social media presence into a dynamic hub. Through these efforts, we successfully promoted a vibrant community of avid travellers and intrepid explorers calling from diverse corners of the globe for Soul Tales.