Short Brief: House of Araish - a fashion brand that explores, inspires and operates Pan India. It aims to combine everyday practicality with stylish essentials and great finesse.

Website: In the pursuit of creating a complete end to end digital ecosystem as a part of the D2C label, we undertook a strategic initiative for House of Araish, that included a holistic solution from Branding, Shoot Art Direction, Social Media Management, Influencer Collaboration and Website Development. 

The strategy primarily centred on giving the best user experience by prominently featuring SKUs on the website, facilitating effortless navigation and exploration of product offerings. Moreover, a deliberate effort was made to infuse a sense of luxury via its branding, website design and shoot, aimed at positioning the brand as a distinguished player in the upscale market segment. As a result of these, the brand witnessed a huge growth curve in its website traffic, sales, increased brand recognition, and elevated brand perception within its target audience.

Social Media: For House of Araish, our aim was to instil a sense of originality by moving away from following trends and creating our own visual execution instead.Through carefully curated content and a skillfully designed pleasing feed, we aimed to not only highlight the unique features of each garment but also to provide clarity on how the pieces would fit customers. This focus on both aesthetic presentation and practical information helped us to improve the overall customer experience and encouraged trust in the brand's offerings.

Branding + Shoot Direction: Dezinn's collaboration with House of Araish surrounded a comprehensive suite of services, including branding, visual approach guidance, website development, art direction, shoot concept creation and tech development support. Additionally, we also aided them with influencer marketing and UGC. Our ideation for the logo specifically was to convey in a condensed format the essence of "everything under one roof".